Monday, May 23, 2011

JOSEPH VANGIERI - SOCIAL MEDIA "Whats trending" May 23, 2011

Joseph Vangieri Now because of the rise of social media and smartphones, companies like LivingSocial and Foursquare can target consumers and drive them to storefronts in ... http://lnkd.in/KRtk_8 

Joseph Vangieri Free Speech on Twitter Faces Test http://lnkd.in/68MvaB 
Joseph Vangieri Salesforce.com creates social media network during a meeting with Toyoda . ... http://lnkd.in/-4EHzY 

Sunday, May 22, 2011

Joseph Vangieri - Social Media Trending In The News

Joseph Vangieri Neither Fresh Nor Legal:' Melrose's Week in Social Media http://lnkd.in/rDd8-2 
Joseph Vangieri “StrangeLogicMarketing.com provides innovative and professional approach to increase your marketing using social media marketing services” http://lnkd.in/SVZU_U 

Saturday, May 21, 2011

Social Media in the News "Whats Trending"

Joseph Vangieri How to Design a Social Media Policy... http://lnkd.in/t8DXMG 
Earlier this week, I saw a tweet go out regarding this poster from Walt Disney's famous Monsters, Inc. The tweet: Is this one of the earliest examples of a social media policy? Considering that the movie came out in 2001

Joseph Vangieri The political landscape is changing in ways we never could have dreamt possible just a few years ago. Candidates are using social media to promote themselves to voters http://lnkd.in/ka4Q5p 
Joseph Vangieri Social media is one way we interact with you, answer your questions and get to see what's on your mind. http://lnkd.in/YfDDWN 
Joseph Vangieri Social media played a huge role in his election and was critically important in helping him raise money, organize volunteers and reach voters. ... Social media played a huge role in his election and was critically important in helping him raise money, organize volunteers and... more
http://lnkd.in/xb9-t7

Friday, May 20, 2011

Social Media Trending - 20 May 2011

The Top 4 Stories in Tech, Business & Social Media This Morning

mashable.com
Liberty Media Makes $1 Billion Bid To Acquire B&N; Google Chat & AIM Now Fully Interoperable; HTC's First Tablet Available May...
http://lnkd.in/94873y

http://lnkd.in/QZQkPi





Thursday, May 19, 2011

Social Media News "Whats Trending"

 Law Enforcement and Twitter...

Law enforcement agencies around the country are increasingly reaching out to the public through social networking tools. But navigating cyberspace poses new challenges for cops—
http://bit.ly/kJAcNZ

Using Human Voice  in Social media...

The use of social media by various organizations has exploded in the last few years. The problem is that short text-based messages lack a human element the public desires. With the arrival of new... http://lnkd.in/G-VXdt

Lady Gaga topples Oprah Winfrey on celebrity power list

'Social media power' boosts Gaga to top of celebrity list ‎ http://lnkd.in/m4Qqwy

Wednesday, May 18, 2011

Social Media News "Whats Trending"

CBS News is stepping up its use of social media with What's Trending, not only employs social media ... 
http://lnkd.in/g9b5Gg

Social Media Infiltrates the Newsroom as Optimism Returns to Journalism Increasing Use of Social Media to Source and Verify Stories..
http://lnkd.in/i_hEWJ

Twitter, Google, Facebook and social media giants partner to kill privacy law
http://lnkd.in/DVuFs6

When talking to small business owners about social media, the argument I hear most often for their lack of involvement is they “don't have ...
http://lnkd.in/Kg_WCj

Business-oriented social networking site LinkedIn said an initial public offering (IPO) will likely raise 30 percent more than previously expected, a positive sign that investors are eager to bet on social networks.
LinkedIn Ups Share Price Before IPO

Friday, May 6, 2011

Types of Conversation in Social Media

Engaging the public in conversation through social media outlets.

The volume and repetitiveness of the message is proportionate to the relevance of the positioning. This means that more people will hopefully engage in conversation with your brand.

The larger the conversation the more relevant the subject matter the larger the field interested in your brand. The main concern is not steering the conversation however, but ensuring the brand positioning is repeated.

Its a position repeated  in new origination's equals understanding . Understanding equals your brands positioning communicated. This increases the interest in the brand and further engages conversation.

Objectives

Most conversations may be classified by their goal. Coversational ends may, however, shift over the life of the conversation.

Functional conversation is designed to convey information in order to help achieve an individual or group goal. And may include:

Teaching where conversant's assume the roles of teacher and student, where one desires to learn from  the other, usually where the student assumes that the position of the teacher is correct. The instructional blog or YouTube video is a great conversation starter.

 Discussion where conversants compare, contrast and evaluate the conversants' respective ideas, without an opinion or position as to the correctness of any idea. This is ideally done through the help forum and or outside forums relevant to your brand. Commenting original content relevant to the brand.

 Debate where conversants' objectives are to convince others of one's position, usually where the debator assumes that the position of his opponent is incorrect. This is critical in crisis PR management. You need vigilantly search key terms relevant to your position to fill the vacuum, in the absence of your true data the public will in-fact make up data to fill the void..

Small talk is a type of conversation where the topic is less important than the social purpose of achieving bonding between people or managing personal distance. This done when friend ststus is obtained. This is very important to establish the line of communication as a friend. Sports family events etc all fall in this category. What do you say to a friend?  In brand awareness this is critical.

Banter is non-serious conversation, usually between friends, which may rely on humor or in-jokes at the expense of those taking part. The purpose of banter may at first appear to be an offensive affront to the other person's face. However, people engaging in such a conversation are often signaling that they are comfortable enough in each others' company to be able to say such things without causing offense.

There are many types of conversation relevant to your brand and these are a few that will help you develop a sound Social Media Protocol.