Or is it the biggest shift since the Industrial Revolution?
This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics:
Friday, April 29, 2011
Social Media Smarts
Social media is there and its almost free. Its time and smarts.Major corporate marketing departments can be outsmarted without making huge investments, and small brands can make big names for themselves.
Blendtec was a relatively unknown company selling $400 high-performance blenders. After seeing CEO
Tom Dickson testing the machines by blending two-by-fours, Marketing Director George Wright had
a brilliant idea for a series of viral videos. He started to blend everyday objects—glow sticks, iPhones,
Rubik’s Cubes, and television remote controls—and posted the videos to media-sharing sites such as
YouTube . The videos have now been watched more than 100 million times and have
garnered the company a ton of press and buzz.
A small specialty baker in New Jersey, Pink Cake Box, leverages nearly every type of social media that
exists to build a substantial brand. Employees write a blog that features images and videos of their
unique cakes. They post the photos to Flickr and the videos to the company’s YouTube channel. Pink
Cake Box has more than 1,300 followers on Twitter, and more than 1,400 fans on Facebook.
HubSpot, has invested a lot of energy in social media marketing with
some success. HubSpot blog has more than 19,000 subscribers (fueled by appearances on Digg, Reddit,
and StumbleUpon), the HubSpot company Twitter account has more than 16,000 followers, our LinkedIn group has more than 34,000 members, and our Facebook page has more than 6,000 fans. HubSpot has launched a marketing forum, and have a lot of fun making amusing (and sometimes serious) videos for YouTube.
Blendtec was a relatively unknown company selling $400 high-performance blenders. After seeing CEO
Tom Dickson testing the machines by blending two-by-fours, Marketing Director George Wright had
a brilliant idea for a series of viral videos. He started to blend everyday objects—glow sticks, iPhones,
Rubik’s Cubes, and television remote controls—and posted the videos to media-sharing sites such as
YouTube . The videos have now been watched more than 100 million times and have
garnered the company a ton of press and buzz.
A small specialty baker in New Jersey, Pink Cake Box, leverages nearly every type of social media that
exists to build a substantial brand. Employees write a blog that features images and videos of their
unique cakes. They post the photos to Flickr and the videos to the company’s YouTube channel. Pink
Cake Box has more than 1,300 followers on Twitter, and more than 1,400 fans on Facebook.
HubSpot, has invested a lot of energy in social media marketing with
some success. HubSpot blog has more than 19,000 subscribers (fueled by appearances on Digg, Reddit,
and StumbleUpon), the HubSpot company Twitter account has more than 16,000 followers, our LinkedIn group has more than 34,000 members, and our Facebook page has more than 6,000 fans. HubSpot has launched a marketing forum, and have a lot of fun making amusing (and sometimes serious) videos for YouTube.
Thursday, April 28, 2011
The PR Group Testimonials - Nordic Naturals
http://www.publicitypro.com Nordic Natural's spokesperson Stuart Tomc tell us why he has used the PR Group for over 10 years to get his message across on radio.
Lead Generation
http://www.publicitypro.com/ In this video series we will show you how the PR group can drive more traffic to your business using our Lead Generation technology to optimize the quality of leads you bring into your business.
For more information check out our website at http://www.theprgroup.com/
Tip of the day
• Every company should have a blog, and it should be the center of your social marketing efforts.
• Pick a niche you can own, stay away from crowded areas, and bring your unique voice.
• Get a good design. Without one, you’ll find it hard to be taken seriously.
• Establish a consistent habit of regular posting, and stick to it.
• Get to know other bloggers in your industry and become a valuable part of their community to increase the visibility of your own blog.
• Mix up content types and add multimedia.
• Pick a niche you can own, stay away from crowded areas, and bring your unique voice.
• Get a good design. Without one, you’ll find it hard to be taken seriously.
• Establish a consistent habit of regular posting, and stick to it.
• Get to know other bloggers in your industry and become a valuable part of their community to increase the visibility of your own blog.
• Mix up content types and add multimedia.
Update - Update - Update
Darn, today I looked and my Social Media rating fell.
It fell because I didn't update two of my killer feeds.
The problem with maintaining a social media program is someone has to maintain the program.
Its not a set it forget it endeavor. Social media is a conversation with the perspective interested public.
This is a case of the cobbler not having shoes.
Guess I need some elves to start making shoes.
It fell because I didn't update two of my killer feeds.
The problem with maintaining a social media program is someone has to maintain the program.
Its not a set it forget it endeavor. Social media is a conversation with the perspective interested public.
This is a case of the cobbler not having shoes.
Guess I need some elves to start making shoes.
What Are QR-Codes?
Definition
QR-Codes are two dimensional barcode (datamatrix) that is designed to have its contents decoded at a high speed.
About the Name
The acronym QR is derived from the term Quick Response. The company Denso Wave originally spawned the term 'QR' as the creator intended that such barcodes and their contents were to be decoded at high speed electronically.
History
QR-Codes originated within the technology hungry country of Japan, and have only recently began to become popular within the Middle East and Europe.
Barcodes that you see on any commercial product are extremely beneficial as their reading speed, supreme accuracy and their functionality are key.
As barcodes reached their peak and began getting used worldwide, the need for more data and character types to be stored was inevitable.
Developers began tying to expand on the current amount of bars within the barcode and how their positioning resides to allow further data capacities. The need for smaller barcodes also was another defining factor in QR-Codes development.
Such developments failed as reading and printing implications caused more problems than solutions. The 2D barcode was then born.
Overview
QR-Codes first hit mainstream when they were initially used for tracking parts by vehicle manufacturers. After a while, companies began to see a newscope for where QR-Codes could be used elsewhere within the world. The most commercial use for QR-Codes is in the telecommunications industry where the mobile phone seems to be the biggest driver of their popularity.
Friday, April 22, 2011
Personal Brand Management
Ok- I have just started an experiment on my theory for SMO as a way to handle my personal brand Joe Vangieri, Joseph Vangieri. Its now two weeks and my Google search is looking much better. I am now helping several friends with their personal brand management. We are also offering this as a service here at the PR Group.
Here is what I did :
Plaxo- Set up profile add email data base for add request. Plaxo scores high in Google search. It’s a 1st page placement.
LinkedIn- Set up profile add email data base for add request. It interfaces wit Twitter for auto tweet on a share when you post the LinkedIn update. It’s a 1st page placement.
Twitter- Set up profile add email data base for add request. LinkedIn update as a minimum, however relevant posts on company dev will help as well. It’s a 2nd page placement.
Google:
Google Profile- Set up profile add email data base for add request. It’s a 1st pager.
Picasa- Up load LinkedIn and Google profile pic on PicasaWeb for a page 1 placement.
Blogspot- Daily posts 3-4 for page 1 placement.
YouTube- Weekly video posts on your own YouTube channel for page 1 placement.
Facebook- Set up profile add email data base for add request. It’s a 1st page placement.
MySpace- Set up profile add email data base for add request. Yes it yesterday’s news however it’s a 1st page placement.
Search engine personal brand management tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or "flame") websites (and weblogs) launched by consumers and, as some believe, competitors.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public's voice, making points of view - good or bad - easily expressed.
Search Engine Personnel Brand Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.
Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched.
Rather than working to raise link results with a particular search term in order to (ostensibly) generate more commerce or page views, the goal of ORM is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people, thus creating a more positive results environment for the sponsor of the effort. ORM is the specialization in prevention and repair of online reputation threats, and has less to do with directly promoting businesses.
The term arose from recognition of the importance that influencing how someone or something is perceived based on an internet search has to a business. As the amount of user-generated content on the internet grew, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.
Techniques
ORM is related to search engine optimization (SEO) and uses many of the same techniques. However, their goals differ greatly. Common ORM techniques include online promotional activity through new content creation, involvement in the social web sphere (through forums, blogs, social networking), promotion of existing positive content and building social profiles. Traditional websites and consumer reviews are also monitored. The material monitored can include both professional journalism and user-created content such as blogs and blog comments. More difficult, but nonetheless relevant techniques can include formal "take-down" requests to try to convince site managers to remove negative content, and finally, litigation.
Proactive reputation-building techniques can include responding immediately to public criticism stemming from unannounced changes to a product's capabilities and features; offering free products to prominent reviewers; and writing positive comments and reviews in the guise of customers posting to online forums or review sites. However, most sites attempt to screen out such covert plugs, and rate their contributors based on how highly others value their contributions.
Online identity management (OIM) also known as online image management or online personal branding or personal reputation management (PRM) is a set of methods for generating a distinguished Web presence of a person on the Internet. That presence could be reflected in any kind of content that refers to the person, including news, participation in blogs and forums, personal web sites, social media presence, pictures, video, etc.
Online identity management also refers to identity exposure and identity disclosure, and has particularly developed in the management on online identity in social network services or online dating services.
One aspect of the online identity management process has to do with improving the quantity and quality of traffic to sites that have content related to a person. In that aspect, OIM is a part of another discipline called search engine optimization with the difference that the only keyword is the person's name, and the optimization object is not necessary a single web site; it can consider a set of completely different sites that contain positive online references. The objective in this case is to get high rankings for as many sites as possible when someone search for a person's name. If the search engine used is Google, this action is called "to google someone".
Another aspect has to do with impression management, i.e. "the process through which people try to control the impressions other people form of them". One of the objectives is in particular to increase the online reputation of the person.
Online identity management often involves participation in social media sites like Facebook, LinkedIn, Flickr, YouTube, Twitter, Twitxr, Last.fm, Myspace, Orkut and other online communities and community websites, and is related to blogging, blog social networks like MyBlogLog and blog search engines like Technorati.
But it can also consist in more questionable practices. Hence in the case of social network services users have the possibility to buy 'friends' so to increase their visibility.
Objective
The objective of online identity management is to:
1. Maximize the appearances of positive online references about a specific person, targeting not only to users that actively search for that person on any Search Engine, but also to those that eventually can reach a person's reference while browsing the web.
2. Build an online identity in case the person's web presence is minimal or nonexistent.
3. Solve online reputation problems. In this case, the process can also be named online reputation management.
Motivation
The reason why someone would be interested in doing online identity management is closely related to the increasing number of constituencies that use the internet as a tool to find information about people. A survey by CareerBuilder.com found that 1 in 4 hiring managers used search engines to screen candidates. One in 10 also checked candidates' profiles on social networking sites such as MySpace or Facebook. According to a survey by the Ponemon Institute, a privacy research organization, roughly half of U.S. hiring officials use the Internet in vetting job applications.
Thursday, April 21, 2011
Personnel Brand Management
Plaxo- Set up profile add email data base for add request. Plaxo scores high in Google search. It’s a 1st page placement.
LinkedIn- Set up profile add email data base for add request. It interfaces wit Twitter for auto tweet on a share when you post the LinkedIn update. It’s a 1st page placement.
Twitter- Set up profile add email data base for add request. LinkedIn update as a minimum, however relevant posts on company dev will help as well. It’s a 2nd page placement.
Google:
Google Profile- Set up profile add email data base for add request. It’s a 1st page placement.
Picasa- Up load LinkedIn and Google profile pic on PicasaWeb for a page 1 placement.
Blogspot- Daily posts 3-4 for page 1 placement.
YouTube- Weekly video posts on your own YouTube channel for page 1 placement.
Facebook- Set up profile add email data base for add request. It’s a 1st page placement.
MySpace- Set up profile add email data base for add request. Yes it yesterday’s news however it’s a 1st page placement.
Tuesday, April 12, 2011
Great Offer No Traffic
Great offer no Traffic. You are not alone.
This is what I hear everyday:
We have a great website, but little or NO visitors. Now what is a website without traffic? It's like an old book lying full of dust cause nobody uses it.
What we want is traffic and loads of it. And would it not be great if we can get it for FREE? So how do we go about to get this FREE TRAFFIC?
You know, there's a lot of Article Directories spread across the internet which give Article Writers (Authors) the opportunity to post their articles there for free with a free backlink to their sites.
All you have to do is to register with these Article Directories, activate your account, create a pen-name and then add your articles. And this is exactly what I used to do. But let me tell you (not that you are not aware of it), IT IS A TEDIOUS TASK. I mean, to add one Article to ALL these directories manually can take days or even weeks of hard work.
I wondered if I couldn't create a program which could assist me with this task and found quite a few article submitters available. The only problem was that some Article Distributors was not free and those that were had some restriction (like it will post to only a certain amount of article directories).
You'll have to buy the full version to get the most out of them.
Others could not post to the correct Category at the Article Directories ( it will post an article about dogs under Finance for example). Now that is very unprofessional.
So started my journey to try and create a program that could just do everything the others could not.
1. AUTO-CREATE ACCOUNTS AT THE DIRECTORIES.
2. AUTO-CREATE PEN-NAMES AT THE DIRECTORIES.
3. AUTO-DELETE PEN-NAMES AT THE DIRECTORIES.
4. AUTO-POST ARTICLES TO THE MOST RELEVANT CATEGORY TOTHESE DIRECTORIES.
And guess what? I accomplished it. I want to share it with you.
At the PR Group we have perfected the SMO social media optimized article and press release package.
We can even write an article about how you created your first website, or how you struggled to get traffic.
The sky is the limit.
Email me at joev@theprgroup.com
This is what I hear everyday:
We have a great website, but little or NO visitors. Now what is a website without traffic? It's like an old book lying full of dust cause nobody uses it.
What we want is traffic and loads of it. And would it not be great if we can get it for FREE? So how do we go about to get this FREE TRAFFIC?
You know, there's a lot of Article Directories spread across the internet which give Article Writers (Authors) the opportunity to post their articles there for free with a free backlink to their sites.
All you have to do is to register with these Article Directories, activate your account, create a pen-name and then add your articles. And this is exactly what I used to do. But let me tell you (not that you are not aware of it), IT IS A TEDIOUS TASK. I mean, to add one Article to ALL these directories manually can take days or even weeks of hard work.
I wondered if I couldn't create a program which could assist me with this task and found quite a few article submitters available. The only problem was that some Article Distributors was not free and those that were had some restriction (like it will post to only a certain amount of article directories).
You'll have to buy the full version to get the most out of them.
Others could not post to the correct Category at the Article Directories ( it will post an article about dogs under Finance for example). Now that is very unprofessional.
So started my journey to try and create a program that could just do everything the others could not.
1. AUTO-CREATE ACCOUNTS AT THE DIRECTORIES.
2. AUTO-CREATE PEN-NAMES AT THE DIRECTORIES.
3. AUTO-DELETE PEN-NAMES AT THE DIRECTORIES.
4. AUTO-POST ARTICLES TO THE MOST RELEVANT CATEGORY TOTHESE DIRECTORIES.
And guess what? I accomplished it. I want to share it with you.
At the PR Group we have perfected the SMO social media optimized article and press release package.
We can even write an article about how you created your first website, or how you struggled to get traffic.
The sky is the limit.
Email me at joev@theprgroup.com
Do link exchanges work?
Do link exchanges work? You bet they do. You will find countless posts in webmaster online forums explaining how exchanging links increases your link popularity, your Page Rank with Google, and your search engine rankings in general. However, I say forget all that. The best reason to do link exchanges is to get the actual traffic that each link will generate.
Suppose you get 1000 people to link to you who each generate just ten visitors per month. That is an additional 10,000 free visitors to your site per month. You do not even need to be listed in the search engines! You have automatic traffic coming in from other sites even if you are nowhere to be found on the search engines. Try multiplying the above numbers by ten and the figures get really interesting!
The key is not to just exchange links with any site. You should look to exchange links which offer similar content to yours. This is just common sense. If you are going to get an additional 10,000 visitors to your site each month they should be targeted visitors. They should be visitors who are already interested in your area.
What about SEO, search engine optimization? Forget about it! The search engines are changing their rules constantly. It is almost impossible to "trick" them. Even if you succeed for awhile eventually they catch on and your site could get banned. So I say just concentrate on getting releavant links to your site. What the search engines are looking for anyway is relevant content and relevant links. So don't try to trick them. Just give them the real deal! This is how by not concentrating on SEO you will have what all SEO experts are shooting for. Plus, even if you are not listed right away in the search engines you will be getting real free targeted traffic from relevant sites. The SEO will take care of itself.
Suppose you get 1000 people to link to you who each generate just ten visitors per month. That is an additional 10,000 free visitors to your site per month. You do not even need to be listed in the search engines! You have automatic traffic coming in from other sites even if you are nowhere to be found on the search engines. Try multiplying the above numbers by ten and the figures get really interesting!
The key is not to just exchange links with any site. You should look to exchange links which offer similar content to yours. This is just common sense. If you are going to get an additional 10,000 visitors to your site each month they should be targeted visitors. They should be visitors who are already interested in your area.
What about SEO, search engine optimization? Forget about it! The search engines are changing their rules constantly. It is almost impossible to "trick" them. Even if you succeed for awhile eventually they catch on and your site could get banned. So I say just concentrate on getting releavant links to your site. What the search engines are looking for anyway is relevant content and relevant links. So don't try to trick them. Just give them the real deal! This is how by not concentrating on SEO you will have what all SEO experts are shooting for. Plus, even if you are not listed right away in the search engines you will be getting real free targeted traffic from relevant sites. The SEO will take care of itself.
Friday, April 8, 2011
New Lead Generation Method
I am now running the “Lead Generation” division here at the PR Group.
This division works closely with our publicists/media bookers to maximize the results for our clients. The “Lead Gen” division is a complement of Internet marketing professionals and social media specialists who can help you create lead generation campaigns that can work along with or independently with the radio and TV shows we book for you.
The offer is best described here: http://www.youtube.com/watch?
Wednesday, April 6, 2011
PR lead generation video
In this video series http://www.youtube.com/watch?v=XUiNjLDyF4Q we will show you how the PR group can drive more traffic to your business using our Lead Generation technology to optimize the quality of leads you bring into your business. For more information check out our website at
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