• Every company should have a blog, and it should be the center of your social marketing efforts.
• Pick a niche you can own, stay away from crowded areas, and bring your unique voice.
• Get a good design. Without one, you’ll find it hard to be taken seriously.
• Establish a consistent habit of regular posting, and stick to it.
• Get to know other bloggers in your industry and become a valuable part of their community to increase the visibility of your own blog.
• Mix up content types and add multimedia.
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