Core messaging and positioning is more important than ever. Now that there’s a glut of information being created, it is crucial to have clear messages that further the conversation about your brand. I help companies improve their core messaging using a process that is collaborative and efficient. My core messaging services feature a series of interviews and documentation that provides comprehensive details of a your core messaging and competitive positioning.
Core messaging clearly and effectively engages the interested public in conversation this helps define what you do, and what you can do better. This is a conversation, it is two way, originate communication, get the public to understand your position, have them acknowledge your communication and deliver back a new origination . This is how value is delivered to existing and potential customers, and how you’re different/better from competitors. In other words, it engages the consumers in what you offer and why they should care. The goal of strong core messaging is capturing the attention of consumers so they participate in the conversation, This is social media.
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